Privacy Policy

Last updated: September 20, 2025

VeriTag Ltd ("us", "we", or "our") operates the VeriTag service (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information in several ways to provide our product authenticity verification service:

From Merchants

When merchants use our service, we collect business contact information (name, email, phone), company details, product information and authentication codes, and account billing information.

From Customers

When customers verify products, we collect the product serial numbers or authentication codes they enter, IP address and basic device information for security purposes, and verification timestamps and results.

Automatically Collected

We automatically collect usage analytics and service performance data, log files containing access times and error reports, and cookie data for service functionality.

How We Use Your Information

We use the collected data for specific, legitimate purposes:

• Enabling product authenticity verification and maintaining lookup databases
• Providing customer service and technical support to merchants
• Detecting and preventing fraud, abuse, and security threats
• Analyzing usage patterns to enhance service performance
• Meeting legal obligations and enforcing our terms of service

Legal Basis for Processing

We process your personal data based on:

• Performance of Contract: To provide the services you or your merchant requested
• Legitimate Interest: To operate our business, prevent fraud, and improve our services
• Legal Obligation: To comply with applicable laws and regulations
• Consent: Where you have explicitly consented to specific processing activities

Information Sharing

We do not sell personal information. We may share information only in limited circumstances:

• With merchants regarding verification results and analytics for their products
• With service providers who assist in service delivery under strict confidentiality agreements
• When required by law, legal process, or government request
• In connection with business transfers (mergers, acquisitions) with notice to users

Data Security

We implement comprehensive security measures including encryption of all data in transit and at rest, strict access controls and authentication, regular security assessments, employee privacy training, and established incident response procedures.

Data Retention

We retain your Personal Data only as long as necessary to fulfill its intended purpose, including legal, tax, and regulatory obligations. In cases of complaints or potential legal disputes, data may be kept longer.

Retention periods are based on the type and sensitivity of data, the risk of misuse, and applicable laws. By law, we must retain basic customer records (e.g., contact and transaction data) for six years after service ends. However, product data—such as serial numbers—may be deleted immediately upon app uninstallation.

You may request data deletion, or we may anonymize it for research or analytics, allowing indefinite use without identifying you.

Your Rights

You have the following rights regarding your personal data:

• Access: Request information about data we hold about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information
• Portability: Request your data in a portable format
• Opt-out: Opt-out of certain data processing activities
• Restriction: Request limitation of data processing

International Transfers

If we transfer personal information internationally, we ensure appropriate safeguards are in place, including standard contractual clauses and adequacy decisions by competent authorities.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Cookies and Tracking

We use cookies and similar technologies to operate our service, remember your preferences, and for security purposes. You can control cookie settings through your browser, though this may affect service functionality.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes by posting the updated policy on our website and sending email notifications to registered users. Your continued use of the service after changes become effective constitutes acceptance of the updated policy.